work with content providers often involves
strategic transformation of the company's
technology infrastructure, processes, and
organization from single-media "silos" to
those that facilitate cross-media content
creation and production, and scalable product
our client engagements, we have evolved
a methodology which we believe is effective
in planning for technology acquisition
and organizational change that is tied
to real business objectives rather than "blue
sky" or "build it and they will
Cross-Media Transformation Strategy methodology
is as follows:
- Discovery: meet
with key stakeholders and digest relevant
documentation. The objective is to understand:
Current workflow processes and
or even impossible
Analysis: identify gaps
in technological and process capabilities
required to produce the desired future
products. This would depend on the
level of detail that the client provides
on its future product plans.
- Workshop: presentation
and discussion of new capabilities
that we determine are relevant to the
- Recommendations: a
document that includes:
description of an ideal technology architecture
for the client.
Descriptions of desired workflow
processes, skills, and organization.
of technology components that the client
would need to adopt to achieve the ideal
architecture, along with priorities, broad
cost estimates, and suggested timelines.
explanation of the business justification
for the new capabilities, along
with cost estimates. Depending
on the client’s wishes, this
may include a full ROI (return
on investment) analysis with P&L
Plan: a suggested timeline
for implementing the Recommendations,
including a list of projects along
with their prioritization and phasing.
to vendors of the technology chosen as
first in the Implementation Plan.
of responses from vendors.
of short-list vendors (typically 2-4) and
arrangement of presentations by those vendors,
preferably at the client site.
evaluation of short-list vendors, along
with selection of first and backup choices.
desired, assistance to the client in negotiating
agreement with the first choice vendor
(or, if no agreement reachable, the backup).
us for further information on Cross-Media
Transformation Strategy engagements.